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PPV (Pay Per View) on OnlyFans
Definition
PPV (Pay Per View) is paid content sent in a private message on OnlyFans, MYM, or Reveal.me. The fan has to pay to unlock the photo or video. It is the main revenue source for most creators (50 to 80% of revenue). PPV is sent either in an individual DM (targeted), or as a mass message (to a segment or to all fans).
Real-world example
A chatter sends a $25 PPV to a fan after 15 minutes of warm-up: the message contains a locked photo with the text "I can't take it anymore, look what you're making me do... I'm taking it all off, just for you 💕". The fan unlocks by paying $25.
Best practices
Always pair the PPV with an emotional message that creates desire. Adapt the price to the fan profile and the content type. Send a reinforcement message 30 seconds after the PPV. Vary the content: never send the same PPV twice to the same fan.
Key numbers
Average PPV price: $5 to $100 depending on the content and the creator. Share of PPV in total revenue: 50-80%. Average unlock rate for a well-targeted PPV: 15-30%. Unlock rate for a mass PPV: 5-15%.
Common mistakes
Setting prices too high for new fans (start at $5-$15 and increase gradually). Sending PPVs without a description or emotional context.
Related terms
Locking OFM, Mass message OFM, OFM sales script, OFM escalation
FAQs
Answers to your questions.
Here is everything you need to know before you get started.
1. What is Desirely?
Desirely is a conversational AI designed specifically for OFM agencies and models. It automatically manages fan conversations on OnlyFans, Reveal.me, and MYM: discovery (those first chats to get to know the fan), follow-ups with inactive fans, and simple sales (PPV, scripts). The AI matches each model’s tone, vocabulary, and personality so every exchange stays natural and consistent.
2. Who is Desirely for?
Desirely is built for OFM agencies that want to absorb more volume without hiring new chatters, solo managers handling multiple models who do not have enough time for chatting, and high-volume models who want to delegate the relationship side of the work, like discovery and repetitive replies, so they can focus on content creation and high-value sales.
3. Will AI replace my chatters?
Yes, it is possible, but that is not the goal. Desirely is designed to highlight a hybrid model: AI handles volume (discovery, follow-ups, qualification chats, simple sales of scripts and PPV, including price negotiation), and your chatters focus on high-value interactions (complex negotiations, managing big spenders, custom content). A human can step in at any time on any conversation.
4. What makes Desirely different from other chatbots?
Three key differences. First, Desirely is not just a GPT wrapper with a prompt on top: it is an in-house conversational architecture, powered by the best LLMs on the market (GPT, Claude), with business logic specifically designed for OFM dynamics (discovery, escalation, PPV sales, fan follow-ups).
5. How much does it cost?
Four plans: Free - 0 €/month: all platforms connected, 15% commission on AI-generated sales. Starter - €59/month per model (or €29.50/month billed annually): 1 platform per model, 10% commission. Pro - €99/month per model (or €49.50/month billed annually): all platforms connected, 10% commission. Elite - €149/month per model (or €74.50/month billed annually): all platforms connected, 8.5% commission. Commissions apply only to AI-attributed sales, not to those closed by your human chatters. The commission is taken from net revenue, after the platform fee (OnlyFans, MYM, Reveal). All prices are excluding VAT. Check our pricing page to estimate your profitability: https://www.desirely.co/tarifs
6. How does sales attribution work (AI vs human)?
It’s simple: whoever triggered the sale gets it. If the AI sent the last message or piece of content before the fan paid, the sale is attributed to the AI and the Desirely commission applies. If a human chatter sent the media or the sales script, the sale belongs to them, even if the AI kept the conversation going in the meantime. The human can take back the conversation at any time and recover the sales that come from it. No gray area.
7. Can I try it for free?
Yes. You can get started with the Free plan, with no time limit. See the Free plan terms on the pricing page: https://www.desirely.co/tarifs
8. What platforms does Desirely work on?
Desirely is available on Reveal.me, OnlyFans, and MYM. You connect through a Chrome extension that syncs models to your Desirely account.
9. Are my data and my models' data secure?
We know that in the OFM ecosystem, account and content security is a major concern. That is why Desirely was built on a strict principle: your models’ content, whether photos or videos, is stored securely and used only to send PPV and sales scripts to fans, nothing else. No data is shared or resold to third parties. Your human chatters do not have access to DMs or the vault through Desirely. You keep full control of your accounts, and you can turn off the AI for any fan at any time.
10. I’ve already tried an AI-powered chatting tool and it was terrible. Why would Desirely be any different?
Desirely, by contrast, relies on a conversational architecture built in-house by Célestin, cofounder of Desirely and an AI engineer. This orchestration layer is powered by the most advanced LLMs and was designed specifically around the conversation dynamics between models and fans, then co-built with OFM agencies that use it every day.
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