PPV (Pay Per View) on OnlyFans
Definition
PPV (Pay-Per-View) is paid content sent via direct message on OnlyFans, MYM, Uncove, or Reveal. The fan must pay to unlock the photo or video. This is the main source of income for most creators, representing 50% to 80% of total revenue. PPVs are sent either as individual DMs (targeted) or mass messages (to a specific segment or all fans).
Concrete Example
A chatter sends a $25 PPV to a fan after a 15-minute warm-up: the message contains a locked photo with the text "I can't take it anymore, look what you're making me do... taking it all off, just for you đ". The fan unlocks it by paying $25.
Best Practices
Always accompany the PPV with an emotional message that builds desire. Adapt the price to the fan's profile and content type. Send a follow-up message 30 seconds after the PPV. Vary your content: never send the same PPV twice to the same fan.
Key Metrics
Average PPV price: $5 to $100 depending on content and creator. PPV share of total revenue: 50-80%. Average unlock rate for a well-targeted PPV: 15-30%. Unlock rate for a mass PPV: 5-15%.
Common Mistakes
Setting prices too high for new fans (start at $5-15 and scale up gradually). Sending PPVs without any description or emotional context.
Related Terms
OnlyFans Locking, OnlyFans mass message, OnlyFans sales script, OnlyFans escalation
