Back Metrics & Performance

Fan Lifetime Value (LTV)

Definition

Lifetime Value (LTV) in OnlyFans management is the total value a fan generates over the full life of their subscription, including subscriptions, PPV, tips, and customs. It is the metric that helps determine how much you can invest to acquire a fan and still stay profitable. A higher LTV means more effective chatting and stronger retention.

Real-world example

A fan stays subscribed for 4 months on average and spends $80/month ($10 subscription + $50 PPV + $20 tips). Their LTV is $320. If acquiring that fan through marketing cost $5 in effort, the ROI is huge.

Best practices

Calculate LTV by fan segment (VIP, regular, promo). Invest more in retaining fans with high LTV. Use LTV to set acquisition spending limits.

Key figures

Formula: LTV = average monthly revenue per fan × average subscription length (in months). Median LTV: $30-$80. VIP fan LTV: $200-$1,000+.

Common mistakes

Calculating LTV only on subscriptions without including PPV and tips. That massively underestimates the true value of fans.

OnlyFans ARPU, OnlyFans fan retention, OnlyFans Churn

‹ OnlyFans Conversion

OnlyFans churn ›

FAQs

Answers to your questions

Here is everything you need to know before you get started.

Do you still have any questions?

Contact us and we’ll help you.

1. What is Desirely?

Desirely is an AI chatting assistant designed specifically for OnlyFans management agencies and models. It automatically manages fan conversations on OnlyFans, Reveal.me, Uncove, and MYM. It handles everything from discovery (the initial chats to get to know a fan) to inactive fan follow-ups and basic sales like PPVs and scripts. The AI adapts to the tone, vocabulary, and personality of each model to keep every interaction natural and authentic.

2. Who is Desirely for?

Desirely is built for OnlyFans management agencies that want to absorb more volume without hiring new chatters, solo managers handling multiple models who do not have enough time for chatting, and high-volume models who want to delegate the relationship side of the work, like discovery and repetitive replies, so they can focus on content creation and high-value sales.

3. Will AI replace my chatters?

Yes, it is possible, but that is not the goal. Desirely is designed to highlight a hybrid model: AI handles volume (discovery, follow-ups, qualification chats, simple sales of scripts and PPV, including price negotiation), and your chatters focus on high-value interactions (complex negotiations, managing big spenders, custom content). A human can step in at any time on any conversation.

4. What makes Desirely different from other chatbots?

Three main differences.

First, Desirely is not just another GPT wrapper; it is an in-house conversational architecture specialized in OnlyFans dynamics, including discovery, escalation, PPV sales, and fan follow-ups.

Second, our approach is relationship-first. The AI focuses on building a genuine connection with the fan before trying to sell, unlike basic bots that spam offers from the first message.

Third, the product was co-developed with real OnlyFans management agencies. Every single feature is designed to solve actual, real-world needs.

1. How much does it cost?

Desirely is billed per connected platform. One platform equals one account (OnlyFans, MYM, Uncove or Reveal) for one of your models. Each platform has its own subscription.

For each platform, you choose the plan that best fits your needs:

Free: €0/month (excl. VAT), 20% commission
Core: €29/month (excl. VAT), 15% commission
Pro: €59/month (excl. VAT), 10% commission
Ultra: €89/month (excl. VAT), 8.5% commission

You can mix and match plans however you like. For example, the same model can be on Ultra for OnlyFans (where they generate the most sales) and Core for MYM.

Commission only applies to sales generated by the AI, after platform fees have been deducted. No sales, no commission.

The more platforms you have on a paid plan (Core, Pro, or Ultra), the lower your subscription cost per platform (platforms on Free don't count):

5 platforms → 10% off
10 platforms → 15% off
20 platforms → 20% off
50 platforms → 25% off

To get the discount, just ask our support team: it applies from your next invoice.

Example: An agency with 5 paid platforms: 2 on Ultra and 3 on Pro.

Subtotal: (2 × €89) + (3 × €59) = €355/month (excl. VAT)
Volume discount: 10% off (from 5 paid platforms, on request)
Total subscription: €319.50/month (excl. VAT)

Plus commission, charged only on AI-generated sales.

Monthly billing is available, or save 30% with annual billing.

No hidden fees. No setup fees.

2. Do I choose one plan, or one plan per platform?

One plan per platform. You don't buy a single subscription for your entire agency: each account (OnlyFans, MYM, Uncove, or Reveal) for every model gets its own plan, and you choose its tier independently.

How to choose a platform's tier:

A starting platform -> Free or Core A platform doing well -> Pro A platform that's crushing it -> Ultra (lowest commission rate)

This means you can mix and match tiers as you like. Example:

Model A: OnlyFans on Ultra + MYM on Core Model B: OnlyFans on Pro + MYM on Free

= 4 connected platforms, 4 plans, each with its own tier.

Why upgrade your tier? The higher the tier, the more the subscription costs, but the lower the commission on AI-powered sales. A platform generating high sales volume therefore becomes more profitable on a higher tier.

You can easily upgrade or downgrade a platform's tier as its performance changes.

3. How does sales attribution work (AI vs human)?

A sale is commissioned when the AI made it, and the platform is the proof. Three kinds of revenue count: paid media the AI sent and the fan unlocked (counted when the platform confirms the unlock, never on the fan's word), and, in a conversation run by the AI, a tip the fan leaves or media the fan pays to send on platforms that charge for it (such as Reveal).

Never commissioned: anything your chatter sells themselves, even if the AI set it up; fan subscriptions to the model's page; and revenue earned outside the AI's conversations (paid feed posts, for example).

You can take over any conversation at any time. Every commission is visible in the app, sale by sale (Transactions and Billing pages).

4. Can I try it for free?

Yes. You can get started with the Free plan, with no time limit. See the Free plan terms on the pricing page: https://www.desirely.co/en/pricing

1. What platforms does Desirely work on?

Desirely works with Reveal.me, OnlyFans, MYM, and Uncove. A MYM account connects right inside Desirely, with its email and password. The other platforms go through our Chrome extension, which syncs your models to your Desirely account.

2. Are my data and my models' data secure?

We know that in OnlyFans management, account security and content protection are top priorities. That is why Desirely was built with a strict policy: your models' content (photos, videos) is safely stored and used solely to send PPVs and sales scripts to fans, nothing else. No data is ever shared or sold to third parties. Your human chatters do not have access to DMs or the vault through Desirely. For a MYM account, the email and password entered in Desirely are used only to connect that account: they are never displayed or shared. You maintain complete control of your accounts, and you can disable the AI for any fan at any time.

3. I’ve already tried an AI-powered chatting tool and it was terrible. Why would Desirely be any different?

A general-purpose language model with a basic prompt on top quickly ends up sending generic, irrelevant messages.

Desirely is built on an in-house conversational architecture developed by Célestin, our co-founder and AI engineer. Specialized in the exact chat dynamics between models and fans on OnlyFans, it was co-created with OnlyFans management agencies that use it daily.

The easiest way to see the difference is to try it. Our Free plan requires no commitment and has no time limit.

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8 429 613messages already sent by the Desirely AI

Unleash the potential of your models on OnlyFans, mym, Reveal,

Scale your OnlyFans agency’s revenue with AI trained to chat with fans.

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