Back Metrics & Performance

OFM KPI

Definition

KPIs (Key Performance Indicators) in OFM are the core metrics an agency or creator should track to measure and optimize performance. In OFM, the most important KPIs revolve around chatting, retention, and monetization. Tracking the right KPIs makes it possible to make data-driven decisions instead of flying blind.

Concrete example

Weekly KPI dashboard for an agency: gross revenue, net revenue, chatting ratio, ARPU, rebill rate, welcome message reply rate, number of PPVs sent vs unlocked, average cart value per fan, top 10 fans by spend.

Best practices

Track no more than 5-8 KPIs to stay focused. Analyze by model AND by chatter. Compare week-over-week trends, not day-over-day. Share KPIs with the team so everyone stays aligned.

Key figures

Essential KPIs to track: revenue (gross and net), chatting ratio, ARPU, rebill rate, PPV unlock rate, average response time.

Common mistakes

Tracking only gross revenue without quality metrics (ratio, retention, ARPU). You can have revenue rising while the business is declining if churn spikes.

Chatting ratio OFM, ARPU OFM, Churn OFM, Dashboard OFM

‹ OFM rebill rate (renewal rate)

OFM PPV open rate ›

FAQs

Answers to your questions

Here is everything you need to know before you get started.

Do you still have any questions?

Contact us and we’ll help you.

1. What is Desirely?

Desirely is an AI chatting assistant designed specifically for OFM agencies and models. It automatically manages fan conversations on OnlyFans, Reveal.me, Uncove, and MYM. It handles everything from discovery (the initial chats to get to know a fan) to inactive fan follow-ups and basic sales like PPVs and scripts. The AI adapts to the tone, vocabulary, and personality of each model to keep every interaction natural and authentic.

2. Who is Desirely for?

Desirely is built for OFM agencies that want to absorb more volume without hiring new chatters, solo managers handling multiple models who do not have enough time for chatting, and high-volume models who want to delegate the relationship side of the work, like discovery and repetitive replies, so they can focus on content creation and high-value sales.

3. Will AI replace my chatters?

Yes, it is possible, but that is not the goal. Desirely is designed to highlight a hybrid model: AI handles volume (discovery, follow-ups, qualification chats, simple sales of scripts and PPV, including price negotiation), and your chatters focus on high-value interactions (complex negotiations, managing big spenders, custom content). A human can step in at any time on any conversation.

4. What makes Desirely different from other chatbots?

Three main differences. First, Desirely is not just another GPT wrapper; it is an in-house conversational architecture specialized in OnlyFans dynamics, including discovery, escalation, PPV sales, and fan follow-ups. Second, our approach is relationship-first. The AI focuses on building a genuine connection with the fan before trying to sell, unlike basic bots that spam offers from the first message. Third, the product was co-developed with real OFM agencies. Every single feature is designed to solve actual, real-world needs.

1. How much does it cost?

Desirely is billed per connected platform. One platform equals one account (OnlyFans, MYM, Uncove or Reveal) for one of your models. Each platform has its own subscription. For each platform, you choose the plan that best fits your needs: * Free – €0/month (excl. VAT), 20% commission * Core – €29/month (excl. VAT), 15% commission * Pro – €59/month (excl. VAT), 10% commission * Ultra – €89/month (excl. VAT), 8.5% commission You can mix and match plans however you like. For example, the same model can be on Ultra for OnlyFans (where they generate the most sales) and Core for MYM. Commission only applies to sales generated by the AI, after platform fees have been deducted. No sales, no commission. The more platforms you connect, the lower your subscription cost per platform automatically becomes: * 5 platforms → 10% off * 10 platforms → 15% off * 20 platforms → 20% off * 50 platforms → 25% off Example: An agency with 5 connected platforms: 2 on Ultra and 3 on Pro. * Subtotal: (2 × €89) + (3 × €59) = €355/month (excl. VAT) * Volume discount: 10% off (starting at 5 platforms) * Total subscription: €319.50/month (excl. VAT) Plus commission, charged only on AI-generated sales. Monthly billing is available, or save 30% with annual billing. No hidden fees. No setup fees.

2. Do I choose one plan, or one plan per platform?

One plan per platform. You don't buy a single subscription for your entire agency: each account (OnlyFans, MYM, Uncove, or Reveal) for every model gets its own plan, and you choose its tier independently. How to choose a platform's tier: A starting platform -> Free or Core A platform doing well -> Pro A platform that's crushing it -> Ultra (lowest commission rate) This means you can mix and match tiers as you like. Example: Model A: OnlyFans on Ultra + MYM on Core Model B: OnlyFans on Pro + MYM on Free = 4 connected platforms, 4 plans, each with its own tier. Why upgrade your tier? The higher the tier, the more the subscription costs, but the lower the commission on AI-powered sales. A platform generating high sales volume therefore becomes more profitable on a higher tier. You can easily upgrade or downgrade a platform's tier as its performance changes.

3. How does sales attribution work (AI vs human)?

It’s simple: whoever triggered the sale gets it. If the AI sent the last message or piece of content before the fan paid, the sale is attributed to the AI and the Desirely commission applies. If a human chatter sent the media or the sales script, the sale belongs to them, even if the AI kept the conversation going in the meantime. The human can take back the conversation at any time and recover the sales that come from it. No gray area.

4. Can I try it for free?

Yes. You can get started with the Free plan, with no time limit. See the Free plan terms on the pricing page: https://www.desirely.co/en/pricing

1. What platforms does Desirely work on?

Desirely works with Reveal.me, OnlyFans, MYM, and Uncove. Our Chrome extension connects and syncs your models directly to your Desirely account.

2. Are my data and my models' data secure?

We know that in the OFM ecosystem, OnlyFans account security and content protection are top priorities. That is why Desirely was built with a strict policy: your models' content (photos, videos) is safely stored and used solely to send PPVs and sales scripts to fans, nothing else. No data is ever shared or sold to third parties. Your human chatters do not have access to DMs or the vault through Desirely. You maintain complete control of your accounts, and you can disable the AI for any fan at any time.

3. I’ve already tried an AI-powered chatting tool and it was terrible. Why would Desirely be any different?

Most AI tools on the market simply plug into ChatGPT with a basic prompt, resulting in generic, irrelevant messages. Desirely is built on an in-house conversational architecture developed by Célestin, our co-founder and AI engineer. Specialized in the exact chat dynamics between models and fans on OnlyFans, it was co-created with OFM agencies who use it daily. The easiest way to see the difference is to try it. Our Free plan requires no commitment and has no time limit.

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