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OFM rebill rate (renewal rate)
Definition
Rebill rate is the percentage of fans who renew their subscription at the end of the cycle, usually monthly. It is the opposite of churn: a high rebill rate means strong retention. Rebill rate is directly correlated with the quality of chatting and the content delivered.
Concrete example
Out of 200 fans who reach the end of their subscription, 140 renew. The rebill rate is 70%. The 60 who do not renew represent a churn of 30%.
Best practices
Send a retention message 3-5 days before expiration. Offer exclusive content "reserved for loyal subscribers". Monitor rebill rate by fan tenure.
Key figures
Average rebill rate: 60-70%. Good rebill rate: 70-80%. Excellent rebill rate: 80%+.
Common mistakes
Make no retention effort and discover churn afterward.
Related terms
FAQs
Answers to your questions.
Here is everything you need to know before you get started.
1. What is Desirely?
Desirely is a conversational AI designed specifically for OFM agencies and models. It automatically manages fan conversations on OnlyFans, Reveal.me, and MYM: discovery (those first chats to get to know the fan), follow-ups with inactive fans, and simple sales (PPV, scripts). The AI matches each model’s tone, vocabulary, and personality so every exchange stays natural and consistent.
2. Who is Desirely for?
Desirely is built for OFM agencies that want to absorb more volume without hiring new chatters, solo managers handling multiple models who do not have enough time for chatting, and high-volume models who want to delegate the relationship side of the work, like discovery and repetitive replies, so they can focus on content creation and high-value sales.
3. Will AI replace my chatters?
Yes, it is possible, but that is not the goal. Desirely is designed to highlight a hybrid model: AI handles volume (discovery, follow-ups, qualification chats, simple sales of scripts and PPV, including price negotiation), and your chatters focus on high-value interactions (complex negotiations, managing big spenders, custom content). A human can step in at any time on any conversation.
4. What makes Desirely different from other chatbots?
Three key differences. First, Desirely is not just a GPT wrapper with a prompt on top: it is an in-house conversational architecture, powered by the best LLMs on the market (GPT, Claude), with business logic specifically designed for OFM dynamics (discovery, escalation, PPV sales, fan follow-ups).
5. How much does it cost?
Four plans: Free - 0 €/month: all platforms connected, 15% commission on AI-generated sales. Starter - €59/month per model (or €29.50/month billed annually): 1 platform per model, 10% commission. Pro - €99/month per model (or €49.50/month billed annually): all platforms connected, 10% commission. Elite - €149/month per model (or €74.50/month billed annually): all platforms connected, 8.5% commission. Commissions apply only to AI-attributed sales, not to those closed by your human chatters. The commission is taken from net revenue, after the platform fee (OnlyFans, MYM, Reveal). All prices are excluding VAT. Check our pricing page to estimate your profitability: https://www.desirely.co/tarifs
6. How does sales attribution work (AI vs human)?
It’s simple: whoever triggered the sale gets it. If the AI sent the last message or piece of content before the fan paid, the sale is attributed to the AI and the Desirely commission applies. If a human chatter sent the media or the sales script, the sale belongs to them, even if the AI kept the conversation going in the meantime. The human can take back the conversation at any time and recover the sales that come from it. No gray area.
7. Can I try it for free?
Yes. You can get started with the Free plan, with no time limit. See the Free plan terms on the pricing page: https://www.desirely.co/tarifs
8. What platforms does Desirely work on?
Desirely is available on Reveal.me, OnlyFans, and MYM. You connect through a Chrome extension that syncs models to your Desirely account.
9. Are my data and my models' data secure?
We know that in the OFM ecosystem, account and content security is a major concern. That is why Desirely was built on a strict principle: your models’ content, whether photos or videos, is stored securely and used only to send PPV and sales scripts to fans, nothing else. No data is shared or resold to third parties. Your human chatters do not have access to DMs or the vault through Desirely. You keep full control of your accounts, and you can turn off the AI for any fan at any time.
10. I’ve already tried an AI-powered chatting tool and it was terrible. Why would Desirely be any different?
Desirely, by contrast, relies on a conversational architecture built in-house by Célestin, cofounder of Desirely and an AI engineer. This orchestration layer is powered by the most advanced LLMs and was designed specifically around the conversation dynamics between models and fans, then co-built with OFM agencies that use it every day.
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