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OFM Sales Attribution (AI/Human)
Definition
OFM sale attribution is the system that determines who, AI or human chatter, gets credit for a sale, based on who sent the message or content that triggered the purchase. It is a crucial concept for measuring automation ROI and for transparency in billing AI-powered tools.
Concrete example
Desirely attribution rule: if AI sent the last message before the fan payment, the sale is attributed to AI (Desirely commission applies). If a media/script was sent by a human chatter and the fan buys later, even if AI speaks in between, the sale is attributed to the human (no AI commission on that sale). The human can take the lead back at any time and keeps the sales that result from it.
Best practices
Choose a tool with a transparent, traceable attribution system. Review the AI/human split monthly to optimize the workflow. The goal is not for AI to take all the sales, but to free up the human so they can close better sales.
Why it matters
Without clear attribution, it is impossible to measure the real value of AI. Agencies that want to invest in automation need to know exactly how much AI generates versus how much humans generate. That is the foundation of an honest ROI calculation.
Related terms
Hybrid chatting, OFM ROI, OFM AI chatting, OFM Discovery fan KPI (signature term)
FAQs
Answers to your questions.
Here is everything you need to know before you get started.
1. What is Desirely?
Desirely is a conversational AI designed specifically for OFM agencies and models. It automatically manages fan conversations on OnlyFans, Reveal.me, and MYM: discovery (those first chats to get to know the fan), follow-ups with inactive fans, and simple sales (PPV, scripts). The AI matches each model’s tone, vocabulary, and personality so every exchange stays natural and consistent.
2. Who is Desirely for?
Desirely is built for OFM agencies that want to absorb more volume without hiring new chatters, solo managers handling multiple models who do not have enough time for chatting, and high-volume models who want to delegate the relationship side of the work, like discovery and repetitive replies, so they can focus on content creation and high-value sales.
3. Will AI replace my chatters?
Yes, it is possible, but that is not the goal. Desirely is designed to highlight a hybrid model: AI handles volume (discovery, follow-ups, qualification chats, simple sales of scripts and PPV, including price negotiation), and your chatters focus on high-value interactions (complex negotiations, managing big spenders, custom content). A human can step in at any time on any conversation.
4. What makes Desirely different from other chatbots?
Three key differences. First, Desirely is not just a GPT wrapper with a prompt on top: it is an in-house conversational architecture, powered by the best LLMs on the market (GPT, Claude), with business logic specifically designed for OFM dynamics (discovery, escalation, PPV sales, fan follow-ups).
5. How much does it cost?
Four plans: Free - 0 €/month: all platforms connected, 15% commission on AI-generated sales. Starter - €59/month per model (or €29.50/month billed annually): 1 platform per model, 10% commission. Pro - €99/month per model (or €49.50/month billed annually): all platforms connected, 10% commission. Elite - €149/month per model (or €74.50/month billed annually): all platforms connected, 8.5% commission. Commissions apply only to AI-attributed sales, not to those closed by your human chatters. The commission is taken from net revenue, after the platform fee (OnlyFans, MYM, Reveal). All prices are excluding VAT. Check our pricing page to estimate your profitability: https://www.desirely.co/tarifs
6. How does sales attribution work (AI vs human)?
It’s simple: whoever triggered the sale gets it. If the AI sent the last message or piece of content before the fan paid, the sale is attributed to the AI and the Desirely commission applies. If a human chatter sent the media or the sales script, the sale belongs to them, even if the AI kept the conversation going in the meantime. The human can take back the conversation at any time and recover the sales that come from it. No gray area.
7. Can I try it for free?
Yes. You can get started with the Free plan, with no time limit. See the Free plan terms on the pricing page: https://www.desirely.co/tarifs
8. What platforms does Desirely work on?
Desirely is available on Reveal.me, OnlyFans, and MYM. You connect through a Chrome extension that syncs models to your Desirely account.
9. Are my data and my models' data secure?
We know that in the OFM ecosystem, account and content security is a major concern. That is why Desirely was built on a strict principle: your models’ content, whether photos or videos, is stored securely and used only to send PPV and sales scripts to fans, nothing else. No data is shared or resold to third parties. Your human chatters do not have access to DMs or the vault through Desirely. You keep full control of your accounts, and you can turn off the AI for any fan at any time.
10. I’ve already tried an AI-powered chatting tool and it was terrible. Why would Desirely be any different?
Desirely, by contrast, relies on a conversational architecture built in-house by Célestin, cofounder of Desirely and an AI engineer. This orchestration layer is powered by the most advanced LLMs and was designed specifically around the conversation dynamics between models and fans, then co-built with OFM agencies that use it every day.
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