OFM Sales Attribution (AI/Human)
Definition
OFM sale attribution is the system that determines who, AI or human chatter, gets credit for a sale, based on who sent the message or content that triggered the purchase. It is a crucial concept for measuring automation ROI and for transparency in billing AI-powered tools.
Concrete example
Desirely attribution rule: if AI sent the last message before the fan payment, the sale is attributed to AI (Desirely commission applies). If a media/script was sent by a human chatter and the fan buys later, even if AI speaks in between, the sale is attributed to the human (no AI commission on that sale). The human can take the lead back at any time and keeps the sales that result from it.
Best practices
Choose a tool with a transparent, traceable attribution system. Review the AI/human split monthly to optimize the workflow. The goal is not for AI to take all the sales, but to free up the human so they can close better sales.
Why it matters
Without clear attribution, it is impossible to measure the real value of AI. Agencies that want to invest in automation need to know exactly how much AI generates versus how much humans generate. That is the foundation of an honest ROI calculation.
Related terms
Hybrid chatting, OFM ROI, OFM AI chatting, OFM Discovery fan KPI (signature term)





