OnlyFans generated $7.22 billion in gross revenue in 2024. MYM, the French platform founded in Lyon, reached €105 million the same year. Both platforms run on a similar model (subscriptions + paid content), but the differences are many and have a direct impact on OnlyFans agency strategy.

The "OnlyFans or MYM?" question isn't reserved for creators just starting. For agencies running multiple creators, the platform choice (or the decision to work on both) drives acquisition strategy, the chatting model, revenue structure, and even the available tools.

This article compares OnlyFans and MYM on every criterion that matters for an agency operator: market size, commissions, features, audience, monetization, chatting, and available tools.

Key numbers: OnlyFans vs MYM at a glance

For full market data, see our article on OnlyFans and OFM statistics in 2026.

Commissions and earnings: who takes what?

OnlyFans: 20% on everything

OnlyFans' model is simple. The platform commission is 20% on all transactions without exception: subscriptions, PPV, tips, paid messages. The creator keeps 80% of everything they generate.

The minimum payout threshold is $20, with payment options via bank transfer, PayPal, and Paxum. Payments are processed quickly, generally within 3 to 5 business days.

OnlyFans also offers a 5% affiliate program on referred creators' revenue during their first year.

MYM: a tiered commission system

MYM has a more complex model. The platform takes 25% on subscriptions, 20% on push media (the PPV equivalent) and private content, and only 10% on tips. On top of those commissions, there's a 7% banking fee on every transaction.

The minimum payout threshold is $100, significantly higher than OnlyFans. Payment timelines are also longer: 15 days for subscriptions, 7 days for tips and media.

In exchange, MYM offers a "SuperStar" program for the most active creators (regular publishing, guideline compliance) that reduces commissions. An advantage OnlyFans doesn't offer.

What this means for an agency

For an agency calculating margins, the difference is significant. Take a creator generating €5,000 in gross monthly revenue.

On OnlyFans, the creator and agency keep more. The 10 to 15% net margin difference is far from negligible when multiplied by several creators over 12 months.

Audience and traffic: two different markets

OnlyFans: the global heavyweight

OnlyFans dominates with 377.5 million registered users. The 2025 geographic traffic split shows heavy US concentration (32% of traffic), followed by Brazil (8.5%), the UK (5.2%), Germany (~4%), and France (~3%).

The fan demographic profile is mostly male (87%), with a dominant 25 to 34 age range. It's an English-speaking market first, international second.

MYM: the French and European champion

MYM (Meet Your Model) has over 15 million users and 500,000 creators. The platform stands out for its strong French concentration: over 50% of its users are French-speaking. The rest of the audience is mainly European.

In 2023, 3 million new members joined MYM, showing sustained growth despite its smaller size compared to OnlyFans.

What this means for acquisition

For a French OnlyFans agency, the math is simple. If your creators have a primarily French-speaking audience (FR Instagram, FR TikTok, FR Tinder), MYM is the natural choice: the audience is already there, and creator competition is lower.

If your creators target international or have an English-speaking audience, OnlyFans is unavoidable: the volume of potential fans is 25x higher.

The most common strategy among top-performing agencies is to work both platforms simultaneously. The same content can be monetized to two different audiences, and fans subscribing on MYM are generally not the same as those on OnlyFans.

To go deeper on per-channel acquisition strategies, see our article on Tinder marketing for OnlyFans.

Monetization features: who offers what?

Subscriptions

Both platforms run on a creator-set monthly subscription model.

On OnlyFans, subscription prices range from $4.99 to $49.99 per month, averaging around $7.20/month. Creators can also offer bundles (3, 6, or 12 months) with discounts.

On MYM, creators have more flexibility on pricing with monthly, quarterly, and annual subscriptions. There's no platform-imposed price ceiling.

Paid content (PPV / Push)

The most important monetization lever for agencies. Data shows transactional revenue (PPV and paid messages) is up 70% on OnlyFans and now represents the majority of revenue for top creators.

OnlyFans: creators send mass messages with locked content (photo or video) that fans must pay to unlock. The price is free. The main revenue channel for agencies that master chatting.

MYM: the system is slightly different. Creators publish "push media" that appears blurred in the subscriber's feed. The fan chooses whether to pay to unlock it. There are also "private media" sent in DM, which work like OnlyFans PPVs.

The MYM split between push (feed) and private (DM) offers two distinct monetization channels, where OnlyFans concentrates everything in DMs.

Tips

OnlyFans takes 20% on tips. MYM only takes 10%, making it the most advantageous channel for the creator on MYM. For creators who generate lots of tips (especially via GFE or video calls), MYM is financially more interesting on this line.

Custom content

Both platforms allow custom content sales via DM. The mechanic is identical: the fan requests bespoke content, the creator sets a price, the fan pays to receive it. Each platform's commissions apply.

Discovery and promotion: MYM's advantage

A major and often underrated differentiator.

OnlyFans: no discovery tool

OnlyFans has no creator directory, no internal search engine, and no explore page. A fan can only find a creator if they already know the username or have a direct link to the profile.

Concretely, that means 100% of traffic has to come from outside: social media, Reddit, Tinder, third-party sites. For an agency, that means permanent investment in acquisition.

MYM: built-in search and featured slots

MYM has an internal search engine and features popular creators on its home page. New fans arriving on MYM can explore and discover creators directly on the platform.

A significant advantage for beginner creators or models with little social media presence. The platform does part of the acquisition work for them.

For agencies, that means a well-optimized MYM account can generate organic internal traffic, reducing dependence on external acquisition channels.

Content protection: MYM ahead

Content protection is a sensitive topic for creators and the agencies managing them.

OnlyFans: minimal protection

OnlyFans offers a DMCA system to report content leaks, but the platform has no proactive protection. Leaks are frequent, especially via Telegram and leak sites. A chronic problem that affects creator trust.

MYM: blurring and watermark

MYM stands out with more advanced protection. The platform applies automatic blurring on paid content (previews are blurred) and offers a watermark system to trace leaks. A concrete recruitment argument for agencies looking to reassure their creators on content security.

Chatting: the agency angle

The most important section for agency operators, and the one other comparisons never cover.

Chatting on OnlyFans

OnlyFans is the platform where chatting has the highest financial impact. The data is clear: 17% of fans chat, but those conversations generate 70% of revenue. 83% of payments happen within 48 hours of first contact.

OnlyFans' DM system is comprehensive: text messages, photos, videos, locked content (PPV), and even voice messages. A real built-in sales tool. For agencies, two operating models work: hybrid (AI + chatters) where the AI handles discovery and re-engagement while chatters focus on high-value sales, or full auto (AI alone) where the AI handles every conversation including whales using calibrated playbooks. Both significantly outperform pure-human teams. The choice depends on whether you want chatters in the loop on whales — operational, not "AI vs humans".

To go deeper, see our complete OnlyFans discovery chatting guide.

Chatting on MYM

MYM's messaging system is functional but less mature than OnlyFans' in terms of direct-sales features. Private media sent in DMs work like PPVs, but the third-party tooling ecosystem (CRM, analytics, chatbots) is less developed than on OnlyFans.

MYM compensates with the push media system (blurred content in the feed that the fan unlocks on demand), which creates a passive monetization channel OnlyFans doesn't have. Fans buy content without a chatter needing to intervene.

AI chat tools by platform

A criterion that's becoming increasingly important for agencies looking to scale.

Most AI chatting tools are built for OnlyFans first, since it's the largest market. MYM is less well served on third-party tools, creating an opportunity for agencies that find multi-platform solutions.

For a complete panorama of available solutions, see our article on the 21 essential tools for OnlyFans agencies.

Legal and compliance aspects

OnlyFans

OnlyFans requires identity verification for every creator (ID + selfie). The platform is regulated in the UK and subject to British online content laws.

MYM

MYM, as a French platform, is subject to French and European regulation. The platform highlights advanced age-verification tools and strict compliance policies. With regulatory tightening in France (proposed Mercier law, double-blind age verification since 2025), MYM is naturally better positioned to adapt to French requirements.

For OnlyFans agencies based in France, working with MYM offers some legal security: the platform operates in the same regulatory framework and speaks the same language as French authorities.

What about other platforms? Fanvue and Fansly

OnlyFans and MYM aren't the only options. Two alternatives worth mentioning:

Fanvue: the low-cost challenger

• Commission: 15% (the lowest in the market)

• Audience: Much smaller than OnlyFans (~500,000 users)

• Pro: Built-in AI tools (caption generation, price suggestions)

• Con: Limited audience, little known in France

• For whom: Creators who want to maximize net margin and already have their own traffic source

Fansly: the improved American clone

• Commission: 20% (identical to OnlyFans)

• Audience: Mainly US, in strong growth

• Pro: Subscription tier system (3 price levels), better discovery than OnlyFans

• Con: Almost non-existent in France/Europe

• For whom: Creators targeting the US market who want an OnlyFans alternative with more pricing flexibility

Quick verdict

For the French-speaking market, the OnlyFans + MYM duo remains the optimal strategy. Fanvue and Fansly are potential complements, not replacements. To go deeper on the tools available on each platform, see our guide to essential OnlyFans agency tools.

OnlyFans, MYM, or both? The decision guide

The choice isn't binary. Here's a decision framework for agencies.

Choose OnlyFans if:

• Your creators have an international or English-speaking audience.

• You want to maximize revenue per fan through chatting (the DM PPV channel is the most powerful in the market).

• You need a mature tool ecosystem (CRM, analytics, AI chatting).

• You want a simple commission model (20% on everything) and fast payments.

Choose MYM if:

• Your creators have a primarily French-speaking audience.

• You want to benefit from the platform's organic internal traffic (search engine + featured slots).

• Content protection is a priority for your creators.

• You're looking to reduce commissions via the SuperStar program.

Choose both if:

• You want to diversify revenue sources and not depend on a single platform.

• Your creators have a mixed audience (FR + international).

• You want to test which channel performs best before concentrating efforts.

• You have the operational capacity to manage chatting on two platforms (this is where AI becomes essential to absorb the volume).

The trap to avoid

Multi-platform diversification only works if chatting quality stays consistent on every channel. Running 10 creators on OnlyFans AND MYM means running 20 chatting accounts. Without automation tools or conversational AI, quality degrades, response times stretch, and revenue per fan drops.

To structure your multi-platform growth, see our guide to scaling an OnlyFans agency from 1 to 10 creators.

The 5 most common mistakes when picking your platform

1. Duplicating content 100% on both platforms. Subscribers paying on both feel scammed. Adapt your offers: different exclusive content or differentiated pricing.

2. Ignoring MYM's banking fees. The 7% MYM banking fees are often forgotten in calculations. On €10,000 of revenue, that's €700 less compared to OnlyFans.

3. Launching on both platforms at once when starting out. Focus on one platform until you reach 50-100 stable subscribers, then open the second. See our OnlyFans chatter training to structure your ramp-up.

4. Neglecting content protection on OnlyFans. Without native watermarks, your content risks leaking. Use a third-party watermarking tool before publishing on OF.

5. Underestimating MYM's organic discovery. Many creators ignore that MYM has an internal search engine. Optimize your MYM profile (bio, tags, categories) like you would optimize a web page.

FAQ

What's the difference between MYM and OnlyFans?

OnlyFans is a British platform launched in 2016, global leader with 377 million users and a flat 20% commission. MYM (Meet Your Model) is French, launched in 2019 in Lyon, with 15 million users and tiered commissions of 20-25%. The main difference: OnlyFans dominates internationally while MYM leads in France and offers built-in discovery tools (search, featured slots) that OnlyFans doesn't provide.

MYM or OnlyFans: which platform is more profitable?

On €5,000 of gross revenue, a creator keeps about €4,000 net on OnlyFans (20% commission, no banking fees) vs €3,400 to €3,550 on MYM (22-25% commission + 7% banking fees). OnlyFans is therefore more profitable in net margin terms. However, MYM can compensate through its organic discovery, which reduces acquisition costs, and its SuperStar program, which reduces commissions for the most active creators.

Can you be on MYM and OnlyFans at the same time?

Yes, and it's even the recommended strategy for established creators. OnlyFans serves as the main revenue source thanks to its global audience, while MYM lets you capture the French-speaking market without additional acquisition effort thanks to its internal search engine. The key is not duplicating content 100%: adapt your offers and prices to each platform. To structure this approach, learn how to scale an agency from 1 to 10 creators.

Which platform protects creator content best?

MYM is clearly ahead on content protection. The platform offers automatic blurring of previews, a built-in watermark, and a dedicated team for leak removal. On OnlyFans, protection is minimal: no native watermark, and content leaks on Telegram and leak sites are a recurring problem. Learn how to remove and protect your content against leaks.

Which MYM-like site to choose to start?

If you're starting and your audience is French-speaking, MYM is the best choice: less competition, organic discovery, simple interface. If you target international or already have a community on social media, OnlyFans offers higher revenue potential. Other alternatives also exist: Fanvue (lower commissions, but smaller audience) and Fansly (popular in the US, OnlyFans-like features). To get started, see our OnlyFans account creation guide.

Does chatting work the same on MYM and OnlyFans?

No. On OnlyFans, DM chatting is the main revenue lever: 17% of fans chat, but those conversations generate 70% of revenue via DM PPVs. The tool ecosystem (CRM, AI chatbots) is much more developed there. On MYM, the messaging system is functional but less mature. MYM compensates with push media (blurred content in the feed that the fan unlocks without a chatter intervening), creating a passive monetization channel OnlyFans doesn't offer.

What's the average creator revenue on MYM vs OnlyFans?

Revenue varies enormously by niche, audience, and strategy. On OnlyFans, the median revenue of an active creator is estimated around $150 to $180 per month, with very strong disparities (the top 1% generates tens of thousands of dollars). On MYM, public data is less available, but the platform paid out about €80 million to its creators in 2024 across 500,000 accounts, an annual gross average of about €160 per creator. In both cases, revenue depends directly on investment in promotion and chatting.

OnlyFans vs MYM: which platform takes the smallest commission?

OnlyFans applies a flat 20% commission on all revenue (subscriptions, PPV, tips). MYM takes 25% on subscriptions and 20% on private content and tips, plus 7% banking fees. Globally, OnlyFans is cheaper. However, MYM offers a SuperStar program that reduces commissions for the most performing creators.